The province has officially launched its public education campaign on cannabis yesterday, as it prepares for legalization next Wednesday.

The campaign will have a dedicated focus on public health and safety, and Justice Minister Cliff Cullen says it will educate the public on the risky behaviors fo non-medical cannabis. Manitobans are being asked to familiarize themselves with the laws around non-medicinal cannabis including use and possession laws.

Education Minister Kelvin Goertzen said government targeted this awareness campaign to youth to help get the message across. The government has also developed a framework for cannabis sales, use and safety. The hybrid retail model includes a combination of government oversight and privately-run stores with the goal of eliminating the illicit market.

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