Team work is the driving force as new crop missions continue to build trading relationships across the globe this month.

Several groups with Cereals Canada, the Canadian International Grains Institute, and the Canadian Grain Commission have returned from travels in Asia and Europe after discussing this year's crop quality with international customers.

Cereals Canada president Cam Dahl says it's important to take a united approach to these trips.

"We ensure we present a common voice and common message to our customers around the world," he says, "and we also hear back from them. It's not just about us talking to them, it's not just us giving information to customers, but it's our customers giving information back."

The new crop missions this year have travelled to 20 countries in North America, Europe, Asia, and West Africa.