As of July 1st, it's expected that all of Manitoba's New Holland dealerships will be owned by the same company.

Brandon-based Mazergroup has announced that it has signed a letter of intent to purchase Southeastern Farm Equipment in Steinbach.

"All of us at Mazergroup are excited about adding such a reputable dealership to our organization," said Mazergroup President and CEO Bob Mazer. "We look forward to having Corey and Russ Plett join our shareholder group and become valuable members of our sales management team."

Bob Mazer

Southeastern's primary supplier is New Holland Agriculture but it also carries several significant shortlines.

Mazergroup, formerly known as Mazer Implements, was established in 1959 with a single agriculture dealership in Brandon.

The company now owns 14 locations across Manitoba and southeastern Saskatchewan, making it the largest New Holland dealership complex in North America.